Insights and guides
Practical guides on web accessibility, SEO, and performance — written for business owners, not developers.
Editor's pick
Accessibility
You've probably heard about web accessibility. Or perhaps you've received a demand letter accusing your website of not being accessible This article explains WCAG 2.1 AA in plain English, what it means for your site, and what to do to fix it.
An honest comparison of true cost, performance, accessibility, ownership, and when each path makes sense for small business owners.
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The WCAG contrast requirements explained with real examples from small business sites — and a free tool to check your own colours in 60 seconds.
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If you serve a local area, Google's local pack is often the most valuable real estate on the results page. Here's how to get there without an agency budget.
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Google research shows 53% of mobile users abandon a site that takes more than 3 seconds to load. Here's how to check your site speed — and what to do about it.
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Web accessibility lawsuits aren't just for big brands. Here's what to expect if you receive a demand letter — and how to reduce your exposure before it happens.
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We ran Lighthouse on 20 Wix sites and 20 hand-coded sites. Here's what the data actually shows — and when a page builder makes sense.
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Answer engines read your pages and synthesize answers—not just ranked links. Practical guidance on clear copy, JSON-LD for Organization and LocalBusiness, real FAQs, listings consistency, and page speed so machines can quote you accurately.
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