Client: Walks and Bonds (canine coaching)
URL: walksandbonds.com
Scope: custom design and build, accessibility-first front end, technical SEO setup.
The challenge
The business needed a site that explained relational coaching clearly, built trust quickly on mobile, and made contacting the business easy. The old experience did not communicate differentiation fast enough and had weak technical quality signals.
What we implemented
- Custom page structure and messaging hierarchy for service clarity.
- Hand-coded front end to remove template overhead and improve speed.
- WCAG-oriented markup patterns and keyboard-friendly interaction paths.
- Technical SEO baseline setup (metadata, semantics, crawl-ready structure).
Measured outcomes
Initial launch benchmarks and follow-up checks showed meaningful improvement:
- Performance score: 46 → 95
- Accessibility score: 64 → 100
- LCP: 6.8s → 1.5s
- Local visibility example: position 42 → top 10 range for target query set
For similar outcomes, review our custom website for small business guide or see service options.