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Google. ChatGPT. Perplexity. AI Overviews. Your brand needs to show up everywhere people are asking questions — not just search bars.
| Site Size | Technical Focus | Content Focus | AIO / GEO Focus | Key Complexity |
|---|---|---|---|---|
| Small 1–50 pages | Foundation fixes, speed, schema setup | Core page optimization, basic briefs | Entity setup, LLM.txt, prompt baseline | Low complexity |
| Medium 50–500 pages | Ongoing audits, crawl health, internal links | Regular content updates, pillar pages | Citation monitoring, AI Overview tracking | Moderate complexity |
| Large / E-commerce 500–5,000 pages | Crawl budget, template-level fixes, faceted nav | Category strategy, product schema, UGC | Brand narrative control across AI platforms | High complexity |
| Enterprise 5,000+ pages | Log file analysis, dev integration, migrations | Editorial calendar, content governance | Competitive AI citation strategy | Enterprise complexity |